We have a competitive edge over traditional marketing and communication companies. Since we come from the robotics and automation industry, we know the difference between a cobot and an industrial robot, a servo motor and a stepper motor.There are a lot of reasons to consider feedback from your customers and non-customers and even employees. It is a difficult task to do yourself and often the customer won’t tell you directly what they are thinking or their true intent gets lost in translation.Press releases are an important and sometimes forgotten part of industrial B2B marketing. It’s critical to create compelling and newsworthy copy that attracts the attention of editors and content professionals.Webinars are great for business-to-business marketing: branding, new product launches, lead generation and thought leadership. At Customer Attraction we have hosted over 150 webinars to over 40,000 attendees.For the robotics and automation industry, trade events are a big spend and a big effort. We have been on both sides of trade events: exhibitor and attendee. If your trade show program is not getting the results you need or if you are just starting out, we can help.You may need research completed quickly and your own internal staff are busy, overwhelmed or maybe it just isn’t a good fit. We are unique in the industry in that we can take on custom projects, talk to your customers or your competitors and get you primary research that you can trust.“Jim Beretta is clearly a thought leader in his field. From his podcast “The Robot Industry Podcast” to his insights around creating practical, measurable marketing solutions for the robotics industry, engaging with Jim and his company is always a well spent time investment.”“Jim was an important part of our lead generation strategy planning at Universal Robots, creating and executing thought leadership webinar and white paper content which drove awareness, attention and ultimately collaborative robot sales. His depth of strategic marketing and industry knowledge means he can hit the ground running on nearly any automation marketing project. I recommend Jim and Customer Attraction and look forward to working with him again in future.”“Customer Attraction is an innovative provider of professional marketing services. I’d highly recommend their offering to anyone looking to enhance their business profile and attract new customers. They think outside the box and offer a valuable outsider viewpoint.”“I’ve been fortunate to work alongside Jim on marketing for a high-tech product launch. Customer Attraction brings improvement to your current marketing strategies, as well as new and effective strategies you may not have thought of yourself. Every time you speak with Jim you will learn something new.”“Working with Jim has been a real treat. He is extremely knowledgeable in the area of automation, manufacturing, and robotics. He has helped me in many ways to understand my position in the market and has been a real asset to Artimus Robotics.”“We have conducted many important projects with Customer Attraction. They really know their business and are highly professional. I highly recommend Customer Attraction as one of the top business-to-business Marketing Consultants for branding, marketing strategies and digital marketing.”